I remember a time when Sony couldn't figure out this whole advertising thing to save their lives. Remember the early PS3 ads with the crying baby doll? or the one that got them accused of racial insenstivity? Or maybe the one where they cash in on the image of Jesus Christ? Or any of these really...

Well, since those dark ages of facepalm inducing advertising, the sublime Kevin Butler turned Sony's fortunes around, and now Sony Ericsson is hoping that Flight of the Conchords comedienne Kristen Schaal can do the same for their tech savvy and soon to be released Xperia Play smartphone.

You can see all five of the recently released ads right here, and at the risk of editorializing, I think they're hilarious. Definitely check them out.

If you find yourself in the mood for more Sony advertising done right, you can see the top ten Keving Butler ads right here too.

Now Sony, get rid of Marcus in your PSP ads already. I guess old habits die hard...