Hollywood should take note. According to Michael Pachter, an analyst for Wedbush, based on EA's investor note from today, the giant gaming company will spend nearly $50 to promote it's new shooter, Battlefield 3.
This type of marketing budget is huge when you consider that some Hollywood films are created and released for under $30 million. When we see news like this coming out of the industry, we can only sit back and be amazed at how much this business has grown.
Consider this: high profile games are now exceeding $100 million to develop, market, and release.
Things surely have come along way.