A full playable demo of NBA LIVE 09 is now available on the PLAYSTATION Network and Xbox LIVE Marketplace. Play as the Los Angeles Lakers or Boston Celtics and re-write history as you play out this legendary rivalry. Choose from current rosters, or replay one of two games from the 2007-2008 season using NBA LIVE Rewind that will emulate conditions of each game with absolute precision using Dynamic DNA. Powered by Synergy Sports Technology – the analytics provider using NBA data for 25 NBA teams – Dynamic DNA is the brain behind the game that evaluates Player DNA that breaks down how a player scores, Team DNA that rates how the players on the floor play as a unit, and Tendencies that refer to the percentage a player drives left, right or shoots from each spot on the floor.

Feel the difference Pau Gasol made in the Lakers style of play by replaying games before and after he was traded to Los Angeles. Grab a copy of NBA LIVE 09 on October 7th and watch Dynamic DNA come to life with NBA LIVE 365 as it will update daily once the season begins. NBA LIVE 09 is now constantly evolving and accurately reflects what you see on the court in your virtual experience. NBA LIVE 09 is made fresh daily, all season long.

For more information, visit www.easports.com/NBALIVE09.