“As families gather together this holiday, it’s the perfect time to launch a new low-priced, high-value Xbox 360 that plays games, TV shows and music for everyone to enjoy,” said Jeff Bell, corporate vice president of global marketing, Interactive Entertainment Business at Microsoft. “In addition to offering an incredible all-in-one package for families to get right into the fun, the Xbox 360 Arcade system features the industry-leading Family Settings, which allow parents to control what their kids are watching and playing — and we know how important that control is to families around the world.”
Karen Dodge, senior vice president and chief merchandising officer at Toys “R” Us, added, “We are excited to offer this new gaming experience to our customers — children and families — who can now enjoy the fun of Xbox 360 together. Many of this holiday season’s hottest items provide Internet connectivity, and with the online entertainment options available through Xbox LIVE, Xbox 360 Arcade offers families a great mix of online content and traditional gaming in one console.”
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