The Xbox Platinum Hits program accounted for more than sixteen million software sales - approximately 16 percent of all Xbox software sold. Platinum Hits titles for the first Xbox console included "Halo: Combat Evolved" (Bungie) and "Crimson Skies: High Road to Revenge" (Microsoft Game Studios), some of the best-reviewed games on the console.
"The Platinum Hits program allows existing gamers and new gamers alike to have access to great games at a great price,” said Mitch Koch, corporate vice president of Worldwide Retail Sales for the Interactive Entertainment Business. “Xbox 360 will have a ten million unit head start by the end of 2006, and there will be plenty of new console owners eager to jump in to the best-selling Xbox 360 games."
"The Platinum Hits program was extremely successful for the Xbox, and we are excited to see it continue on the Xbox 360," said Bob McKenzie, Senior Vice President of Merchandising at GameStop Corp. "When you look at the Xbox 360’s fantastic games library, and now the inclusion of the Platinum Hit program, it is easy to see the great value and choices that all gamers are able to tap into."
The second wave of Platinum Hits arrives in spring of 2007 after launching worldwide this holiday, with titles varying by region. Europe, Asia, Latin America, Japan and Australia will all have Platinum Hits programs with lineups tailored for the specific tastes of gamers in those regions.
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