Electronic Arts announced the addition of Madden Ultimate Team, a new, strategic game mode for Madden NFL 10 on the PlayStation 3 and Xbox 360. Take the challenge to create the definitive NFL team, by collecting virtual cards that include everything from NFL superstars, head coaches, stadiums and much more. Perfect for card collectors and fantasy football gurus, Madden Ultimate Team provides a unique football experience, giving you total control over building a single team in the quest to be crowned the ultimate Madden team.

Madden Ultimate Team allows fans to collect up to nine types of cards through, platinum, gold, silver and bronze virtual packs. The customization options are endless as you are responsible for selecting everything from the team playbook to the uniforms. Earn coins to buy new cards or card packs through your performance on the field, acquire new cards through the auction block, or purchase card packs through the in-game store. Collect cards with players from the same pro and college team to get an on-field chemistry boost. Collect rare, legendary player cards to put your team over the top, like the 1999 Vikings Randy Moss and the 1995 Packers Brett Favre player cards. You can even back up Brett with his 2009 Vikings player card. Build a dynasty through weekly online deals or find the final missing piece to your team’s puzzle.

Easily select the starting offense, defense, and special teams or have Madden Ultimate Team do it for you. Once your team is set to your liking, put it to the test against human opponents or against the CPU. See how your team stacks up against other Madden Ultimate Team players via online learderboards and prove you are the best of the best.

The Madden Ultimate Team game mode will be available free for Madden NFL 10 in January, via Xbox LIVE and the PlayStation Network. NFL fans can experience the new game mode by creating a team with the provided starter pack of players and other virtual cards, and jump right onto the field. Madden NFL 10 and an internet connection is required for play.

Madden Ultimate Team is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA Football, Tiger Woods PGA TOUR and EA SPORTS MMA.

For more information about Madden Ultimate Team visit: http://maddennfl.easports.com

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