"The 80GB PS3 offers expanded options in the PS3 family of products for those who want to enjoy more downloadable content," said Peter Dille, senior vice president of marketing, SCEA. "The new model will provide ample storage space to meet the appetites of those who wish to download content today, and for many more years to come. With the expanded disk capacity and dynamic system upgrades, we have effectively created a system that is 'future-proof', providing consumers an exceptional entertainment value that will stand the test of time."
The 80GB model joins the existing 60GB PS3 that has been available at retail since launch last November. The 60GB PS3 is currently enjoying a surge in sales following a price reduction in the US and Canada on July 9 of $110 to $549 CDN.
Since that date, unit sales at the company's top five retailers have jumped 113% when compared to the average sales of four weeks prior to the price drop. SCEA will continue to sell the 60GB in the US and Canada at the new, reduced price until current inventory is depleted, which is predicted to be this fall based on current consumer demand.
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