With over 250 stores and 120 scenery pieces to choose from, "Mall Tycoon" players can create and manage malls of all sizes and styles. They may fill them with anything from the cheesiest tattoo parlors to the classiest clothing boutiques. Aspiring Mall Tycoons must hire janitors, guards, and greeters to keep the mall secure and profitable. At the same time, players must watch out for some of the funkier mall inhabitants -- shoplifters, mall punks, and supernatural creatures are all out to hinder their success.
"'Mall Tycoon' is a great opportunity to combine our love of strategy games with the eclectic world of mall management," said Andrew Greenberg, director at Holistic Design, Inc. "Our goal is to capture the essence of what really goes on behind the scenes. As a result, players are not only challenged to build an economically successful mall, but they must also deal with the oddities that occur there on a regular basis."
In "Mall Tycoon" players are challenged with creating successful marketing campaigns, outstanding stores and festive seasonal events. If they're smart, they may attract a frenzy of fashion-buying customers and garner high mall ratings. If they properly research the latest products, they can keep sales high and ensure the survival of their retail empire. Each decision the player makes ultimately effects the destiny of the mall.
