Electronic Arts today announced that John Madden, football icon and television analyst of ABC’s Monday Night Football, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations of the blockbuster game that bears his name.

Madden NFL 06, the newest iteration of the EA SPORTS best-selling football franchise with the official videogame license of the NFL and its players, will feature the name, voice, likeness and expertise of the celebrated sports personality. EA SPORTS Madden NFL 06 is scheduled for release on August 9, 2005. Financial terms of the agreement were not disclosed.

“John Madden personifies authentic football in any medium -- television or interactive," said Electronic Arts Chairman and CEO Larry Probst. "We look forward to a great future with John in EA SPORTS Madden NFL.”

“I am proud that we started to develop Madden Football twenty years ago,” said Madden. “Each year our goal is to improve the game, and with EA, we have been able to do that.”

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