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GamingExcellence » PC Games » News
Midway and MTV Team Up
Publisher allies with MTV for three upcoming titles.

By News Staff, GamingExcellence
Posted June 27, 2005
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MTV and Midway Games announced today that they have formed a "strategic relationship", to jointly sell in-game advertising and collaborate on soundtrack development for the upcoming titles.

The only title announced thusfar is Midway's upcoming arcade racing title, L.A. RUSH. The title will feature MTV branding throughout the game, with MTV television shows "Pimp My Ride" and "West Coast Customs" making appearances.

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