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ARUSH Ships Playboy: The Mansion
Play as virtual Hugh Hefner and mix business with pleasure in the ultimate lifestyle simulation.

By News Staff, GamingExcellence
Posted January 25, 2005
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Hip Interactive’s wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, today announced that "Playboy: The Mansion" has shipped to retail outlets throughout North America. A lifestyle simulation game that allows players to live the charmed life of Playboy visionary Hugh Hefner, “Playboy: The Mansion” is available for the PlayStation2 computer entertainment system, the Xbox video game system from Microsoft, and PC systems.

“Playboy: The Mansion” lets players assume the identity of the ultimate Playboy, Hugh Hefner. Utilizing a network of world-famous celebrities and beautiful Playmates, gamers throw massive parties in their virtual interpretation of the Playboy Mansion. Hundreds of luxury items and 83 music tracks from emerging and established artists all set the scene for fun and romance, from the grotto to the game room. In addition to showing glamorous guests, including real-life celebrities and Playmates, a good time, the parties serve as an ideal setting for creating the business relationships essential to building an empire. As virtual “Hef,” players call the shots for Playboy Magazine, and even can direct their own photo shoots, selecting the model, outfit, and camera angle to create a truly unforgettable cover or Centerfold. In both the mission-driven “Campaign Mode” that spans more than 50 years of Playboy history, and the open-ended “Empire Mode,” players will collect reward points to unlock the “Playboy Archives”: a full collection of magazine covers, photo shoots, and art straight from the Playboy vault.

“’Playboy: The Mansion’ has been three years in the making and it has finally come to life, thanks to our great partnerships with Playboy Enterprises and Cyberlore,” said Jon Walsh, CEO of Groove Games. “We’ve been fortunate enough to get a taste of what living the Playboy lifestyle is all about, and we can’t wait for gamers around the world to share in the experience.”

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