Hip Interactive’s wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, today announced that the North American version of the multi-platform video game release, "Playboy: The Mansion," has been sent off for manufacturing. Developed by Cyberlore Studios for Playboy, "Playboy: The Mansion" invites players to virtually step into Playboy Founder Hugh Hefner’s slippers and run the famous Playboy empire. Available for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game system from Microsoft and PC systems, the game is rated M for Mature by the ESRB, and is scheduled to ship to stores on January 25, 2005.

“Gamers are now one step closer to virtually walking through the doors of the Playboy Mansion, and experiencing a world of photo shoots, celebrity-filled parties, and midnight rendezvous in the grotto,” said Jim Perkins, president of ARUSH Publishing. “Beyond the sexy fun that players expect from the Playboy brand, 'Playboy: The Mansion' is filled with simulation depth, and we are extremely pleased with the final product.”