ARUSH Entertainment and Groove Games announced today that they have signed a multi-year, multi-product, worldwide licensing agreement with one of the world's most popular brands, Playboy, to create a world-builder style video game.

Currently the game is in concept form. Although we have very few details regarding gameplay and content at this time, the game will be developed with mainstream retail distribution in mind, and is targeted for a late 2004 release on PC and consoles. Quality of the title will be of utmost importance, and it will be a front-line game at a regular retail price.

Based on the world-builder simulation genre of video games, it will allow players to walk in the slippers of Playboy founder Hugh Hefner, establishing and building the Playboy empire and living the ultimate Playboy lifestyle. More details will be forthcoming as development gets underway in the next few months.