"With 'Car Tycoon,' aspiring automobile magnates can delve into the intricacies of the car industry to develop, produce, and market their own vehicles." said Jerry Wolosenko, head of Fishtank Interactive activities in North America. "True-to-life challenges like fickle consumer tastes, cut-throat competitors, ever-changing technology and economic conditions keep players on the edge of their seats."
"Car Tycoon" combines both creativity and business strategy in a vibrant simulation game about the automobile manufacturing industry. To become a Car Tycoon, the player must successfully manage an automobile company, racing head-to-head against rival corporations. The game takes place over a 50-year period beginning in the 1950s, when large, flamboyant cars ruled the road and car owners' personalities were clearly reflected in the cars they chose. Development, design, production, distribution and marketing become critically important as the budding tycoon tries to please the public and expand the company.
