LEGO Media International was established in 1996 and has its worldwide headquarters near London. LEGO Media International is responsible for the development, publishing and marketing of media products for children between the ages of two and 16. As part of the LEGO Group, LEGO Media International has access to unique brand recognition as well as strong marketing and distribution power in the children's market. The Company is led by a strong senior management team of talented interactive media industry professionals and experienced managers from the LEGO Group. LEGO Media International is a separate limited company in the UK and an incorporated company in the US.