Bandai America Incorporated, a subsidiary of the third largest toy company in the world, Bandai Co. Ltd., has grown to be the master toy licensee for some of the most popular properties in children's toys and entertainment. These mega-brands include Power Rangers, Gundam, Teen Titans, Strawberry Shortcake, Tamagotchi product lines, and D.I.C.E., an original product line based upon the television series of the same name created by its wholly owned subsidiary, Bandai Entertainment Inc.